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Philip kotler, kevin lane keller, abraham koshy and. Philip kotler is one of the worlds leading authorities on marketing. Read, highlight, and take notes, across web, tablet, and phone. Research collection lee kong chian school of business. A south asian perspective old edition book online at best prices in india on. Read principles of marketing 16th edition newest edition full e. Marketing management is a very well laid out and clear text book. About marketing management by philip kotler ed a south asian perspective marketing management by philip kotler ed a south asian perspective remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice. Professor kotler s book, marketing management, is the worlds most widely used graduate level textbook in marketing.
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